Archive for the ‘Holiday Cards from Abercrombie’ Category

Holiday Cards from the Store that Charges too Much

Wednesday, May 27th, 2009 by susbat
A satirical holiday cards design from Abercrombie & Fitch, Subtlety reminding their recipients that they just overpaid

A satirical holiday cards design from Abercrombie & Fitch, Subtlety reminding their recipients that they just overpaid

This satirical holiday cards design for Abercrombie & Fitch is a simple, somewhat rustic design with your typical “Happy Holidays” sentiment and the A&F moose logo pictured on the front. It is the “PS: You Just Overpaid!” statement that truly makes this card enjoyable to receive. Talk about truth in advertising! How refreshing during the holiday season that a retailer admits to ripping off its customers. It would be even more enjoyable (and in the A&F tradition), if several male and female semi-nude or scantily clad models also adorned the card. For a company that sells clothing, they show very little of it on their advertising models!

Abercrombie & Fitch is a store that makes you feel good when you walk inside its doors. The merchandise is all properly folded and nothing is out of place. The mannequins are all nicely dressed in such coordinated fashions that you can’t help but want to buy every outfit they display. You walk through the store grabbing at everything to be tried on in the fitting room. You emerge with an armload of outfits and head to the cashier. It is then that the wonderful feeling you had when you walked through the door suddenly disappears. How much did I just spend? A small fortune! But, you take out your credit card, grab your bag and head out the door. Merry Christmas! I just lost my mind spending a small fortune on three t-shirts and a pair of shorts.

However in defense of A&F, they did help my son find his one and only girlfriend and consequently his current wife. Before I shipped him off to college, I opened an Abercrombie credit card and proceeded to spend way too much money on a complete preppie wardrobe for him. Over the course of the summer, he had stopped dressing like a skateboarding punk and cleaned up nicely in the process. I was thrilled with my new clean-cut version of a son, and even more thrilled that because of Abercrombie & Fitch, he is now someone else’s problem! Thank you A&F for over charging me. In this case, it was well worth it!